Data driven decision-making requires data! Without it, you genuinely are guessing. If your direct mail campaign doesn’t have an easy way to track your return on investment, this handy calculator will help.

In addition to providing some quick data, it is followed with some guidance on how to get the most out of your direct mail campaigns. And, if you are looking for transparent, predictable ROI and direct mail campaigns, Plumb Marketing can help. Check out the calculator and if you get lost, get organized with more data by working with Plumb.