A well-rounded marketing strategy is critical for maximum impact. If all of your marketing dollars are spent online, you are missing out and leaving a large hole in your reach. Direct mail is making a comeback, and coupled with other technology, such as retargeting and voice response, is more effective than ever.

Excerpts from several resources are used in this article to back up this claim and cause readers to question the ways things have always been done. It calls us towards innovation, which ironically, is taking us back towards print media.

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