Even in this digital age, studies are showing the value and relevance of direct mail in political campaigns. Effective and affordable, direct mail allows candidates to target demographics, personalize communication, and grow credibility. Multiple options for direct mail allow for consistent, and repetitive touches – a strategy successful for awareness and relationship building required for a strong campaign.
Every registered voter has a mailing address – and there is no “spam” blockers or “friend requests” to make. Personalized mail is read, and makes a difference. This direct and candid article dives into what makes political direct mail campaigns so important, in 5 points. http://thecampaignschool.com/5-reasons-direct-mail-still-wins-election-day/