B2B (business to business) marketing requires a different strategy than that designed for direct consumers. Growing a business requires investing in marketing, but just like all investments, there should be a return.
If your marketing is an expense instead of a revenue generator, it may be worth outsourcing your marketing to professionals who are skilled in the tried-and-true solutions to generate business. This article takes a look at 5 reasons why outsourcing marketing makes sense. It also ends with a content marketing guide for more information.