This article promises to help you identify which direct mail campaign analytics will maximize performance and budget. Using a multi-channel approach is one of the most successful ways to run a direct mail campaign, but if you don’t understand your analytics, you may be missing out on solid data that can improve your results.
Ideally, you’d ask these 5 questions before you begin a program, but even reviewing them once you’ve begun and adjusting will bring about better analytic understanding. This heady article concludes with a promise of more confidence around the impact of your campaign to your bottom line, and with equipping you to make educated decisions about the future.
Check it out here.