Campaign & Election’s Creative Summit recently featured a panel who discussed the trends of 2020’s direct mail. They took a look at exactly what was effective and what is expected to be successful for 2022. Several out-of-the-box ideas came from the innovation required in direct mail when other methods weren’t available during the pandemic.

This article summarizes ideas and includes a link for the full 50min discussion so you can hear it straight from the professionals themselves.

Whether you have 5 minutes to read the article, or can listen to the discussion while you workout, it’s an important read for those involved in political campaigning. Read more here.