Swag. Souvenir. Merch. Branded gifts. These all refer to promotional products used by businesses looking to leave a tangible, and hopefully, longer lasting impression for prospects. But are they effective?

This article takes a look at the relevance of promotional products in this digital world. They offer 9 reasons to consider branded gifts in your marketing. They also offer examples of swag you may not have considered before.

If you haven’t considered promotional products, this is a great read for deciding if they are right for your business. Read more here.