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Why Outsourcing Direct Mail Fulfillment Makes Sense

You have a lot to worry about as a business leader. From employee relations to marketing asset management to lead generation, you’ll have a tremendous amount of responsibilities. However, one thing that can be a huge challenge to many companies is the process of direct mail fulfillment.

It doesn’t matter if you use direct mail fulfillment to send items to your team, as the end result of an online purchase from a customer, or as part of your marketing asset management strategy. The bottom line is simple – it’s something that can take a lot of time, money, and energy to complete properly. That’s why so many companies today choose to outsource the process to a professional company.

Consider some of the benefits that you’ll enjoy when you take this step:

  • Less Stress – When you have a team of professionals handling direct mail fulfillment for you, you don’t have to stress or worry with it. You’re already dealing with a lot, and taking some of the burden off your shoulder is well worth doing.
  • Better Productivity – If your team isn’t spending all of their time focusing on direct mail fulfillment or marketing asset management, they’re able to focus on other things like landing sales or developing better products. In other words, your productivity increases because your in-house employees are able to handle other jobs.
  • Improved Accuracy – Things that seem like minor mistakes can have a huge impact on your business. A single mistake in direct mail fulfillment could harm your reputation, poor marketing asset management can lower brand identity, and more. When the pros are taking care of the job for you, accuracy is greatly increased and you can relax knowing that shipments are what they should be.
  • Lower Costs – Believe it or not, outsourcing can save you money. Not only are you not paying your in-house team to handle things, but you aren’t as likely to have to pay to replace an incorrect shipment and you also are getting the best, most efficient results from the process. This means lower overall costs for you.

All in all, outsourcing certain aspects of your company is something that’s well worth considering doing. It can improve your company’s bottom line and help take a lot of stress off the shoulders of you and your employees, giving you more freedom to focus on growing and developing your business strategy and leading it into the future.

Download Benefits Brochure

We can provide consistent marketing collateral for all your locations with a customized Plumb Online web store so you and your team can get what you need when you need it. We are all about creating efficiency in your marketing world. This tool will centralize all of your marketing collateral, ensure consistent branding, messaging and supply. Reduce costs, maintain brand equity and never lose a marketing piece again! 

Eliminate one-off requests and get your marketing collateral into the market more quickly. You can respond faster to changing market conditions, opportunities, competitive pressures and/or cost fluctuations. What used to take weeks, now takes just hours. And, all of this translates into saving money.

A central, easy-to-use portal liberates staff members from inefficient “management via inbox.” Gone is the email trail of proofing business cards and flyers, improving not only conformity to deadlines, but also maximizing productivity of your staff. You gain a “virtual marketing assistant.”

Your own personalized online store allows for a permission-based, 24/7 secure access environment site, ideal for corporate, association or franchise managements, ad agencies or field staff to create and/or order collateral on an as-needed basis. Pre-approved color standards are reflected in PDF proofs, generated from high-resolution native art files for final production.

Pre-approved templates automatically enforce brand standards while providing flexibility. You enable your sales teams while protecting your brand. Plumb Online works seamlessly with existing brand management tools, corporate intranets and digital asset management systems.

Integrated tracking and reporting makes planning and budgeting more accurate. Management can monitor activity by store, region, campaign or element. All production/ shipments/mailings/deliveries bill to the appropriate cost center via credit card.

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