There is one time of year that almost guarantees consumers are looking at direct response advertising…the holidays! Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday…the list goes on as consumers shake out their pocket books and begin looking for deals.

According to the US Postal Service, direct mail is best used during the holiday season to reach consumers as they are evaluating options for their holiday purchases. There are 4 types of customers to focus on with your holiday message, depending on their stage in the buying decision. This handy graph shares the buyer journey for each of these customers, depending on your goals and desired result.

Holiday buyer journey

(via USPS –

Do you need more ideas for your holiday mailer campaigns? Plumb Marketing has you covered. Contact us today to talk about your holiday campaigns.