Print, broadcast, direct mail and telephone marketing are now part of the fabric of our lives. We’ve gotten so used to seeing and hearing traditional advertisements, we barely notice that we are looking forward to them almost as much as the main events they sponsor: Think Superbowl. Traditional marketing avenues contribute billions every year to the world economy with television commercials leading the pack in 2011 at $78.5 billion and radio advertising generating $17.5 billion. Traditional marketing campaigns have become part of culture. For example, Nike’s “Just Do It” campaign is synonymous with maximizing human ability. Today, career-earnest marketing students can prepare themselves to become Brand Managers, Advertising Sales Directors and Media Directors with a well-rounded course of study incorporating not only digital marketing, but traditional marketing techniques as well. Read more: