Many entrepreneurs have to carefully manage a tight marketing budget. Examining the pros and cons of traditional vs. digital marketing can help a savvy business owner decide how to maximize precious marketing dollars. When sizing up many traditional advertising avenues such as newspaper and radio ads against web and social media campaigns, digital marketing wins in most categories with prospects that are computer-adept. Digital marketing is low cost, fast, great for brand reinforcement, non-intrusive, pervasive, engaging, easy to deliver and simple to analyze. Read the full article: