Mailchimp is primarily known for their online e-mail platform, but in this article, marketing entrepreneur and author Neil Patel shares why direct mail is so effective and making a come-back, as well as some “do’s” and “don’ts” of direct mail to make it have the big, positive impact you are looking for. They begin by defining some important marketing terms, revealing some interesting statistics, and then jump into the meat Mr. Patel has to share. Give it a read here: