Have you considered direct-mail but weren’t clear if it was right for your business? This article takes a looks at the pros and cons to help you determine if it is a good fit, better to wait, or better to go a different direction.

The pandemic created a new normal that drove up interest in direct mail, so now is a good time to re-evaluate if this type of campaign would yield successful results in your organization.

Come with an open mind to this article.