Did you know that 2/3 of consumers check their mail every day and at least half of them buy within six months because of the direct mail they have received? Once considered “dead”, direct mail has seen a resurgence in impact and effectiveness due to its partnership with technology and data.
The newest technology being blended with direct mail is called trigger-based marketing. A trigger is anything that generates and automatic response, such as when an online visitor fills out a form and is retargeted with an online ad, or immediately sent a postcard.
This article explains how trigger-based marketing creates a more personalized customer experience, resulting in a higher conversion rate and increased revenue.