If new movers are your market, direct mail works. Take it from this telecom company who added 4 million in revenue from direct mail campaigns. Notice they credit great lists, personas and data collection(including remarketing) for their success. All things we do here at Plumb Marketing… Click below to read their full article on how they made it happen: 

http://www.adweek.com/digital/how-frontier-communications-added-4-million-in-revenue-with-direct-mail/