//Data Analysis and Direct Mail – Don’t Take It From Us

Data Analysis and Direct Mail – Don’t Take It From Us

We consistently hear that direct mail has lost its effectiveness with the advent of the internet. Yet, data analysis tells us differently. According to Info Trends

  • 66% of direct mail is opened.
  • 82% of direct mail is read for a minute or more.
  • 56% of consumers who responded to direct mail went online or visited the physical store.
  • 62% of consumers who responded to direct mail in the past three months made a purchase.

While internet and online advertising certainly has its place, pop up blockers, email opt outs, filters and other online tools easily provide people with a way to never see advertising. Read more about the power of direct mail in the age of big data by reading this informative article from Deluxe.com. 

 

 

The Ultimate Direct Mail Handbook

Find out How to Get the Highest Response Rates at the Lowest Cost for the Greatest Profits.

✓ Ways Any Type of Business Can Use Direct Mail

✓ How to Use Return-on-Investment Tools for Measuring Performance

✓ How to Find and Select the Right Direct Mailing Lists

✓ 5 Steps for Generating Sales Leads

✓ Formats with Maximum Impact

✓ 7 Guidelines for Headlines

✓ The Best Ways to Improve Copywriting Results

✓ 18 Keys to Successful Direct Mail

✓ Strategies and Tactics to Improve Response Rates

✓ Bringing Together Offline Marketing with Online Marketing

Yeah! Get Me This Book!
2018-06-18T12:41:46+00:00Direct Mail|0 Comments

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