We consistently hear that direct mail has lost its effectiveness with the advent of the internet. Yet, data analysis tells us differently. According to Info Trends:
- 66% of direct mail is opened.
- 82% of direct mail is read for a minute or more.
- 56% of consumers who responded to direct mail went online or visited the physical store.
- 62% of consumers who responded to direct mail in the past three months made a purchase.
While internet and online advertising certainly has its place, pop up blockers, email opt outs, filters and other online tools easily provide people with a way to never see advertising. Read more about the power of direct mail in the age of big data by reading this informative article from Deluxe.com.