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//Data Analysis and Direct Mail – Don’t Take It From Us

Data Analysis and Direct Mail – Don’t Take It From Us

We consistently hear that direct mail has lost its effectiveness with the advent of the internet. Yet, data analysis tells us differently. According to Info Trends

  • 66% of direct mail is opened.
  • 82% of direct mail is read for a minute or more.
  • 56% of consumers who responded to direct mail went online or visited the physical store.
  • 62% of consumers who responded to direct mail in the past three months made a purchase.

While internet and online advertising certainly has its place, pop up blockers, email opt outs, filters and other online tools easily provide people with a way to never see advertising. Read more about the power of direct mail in the age of big data by reading this informative article from Deluxe.com. 

 

 

2018-05-10T10:55:05+00:00 Direct Mail|0 Comments

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