We consistently hear that direct mail has lost its effectiveness with the advent of the internet. Yet, data analysis tells us differently. According to Info Trends: 

  • 66% of direct mail is opened.
  • 82% of direct mail is read for a minute or more.
  • 56% of consumers who responded to direct mail went online or visited the physical store.
  • 62% of consumers who responded to direct mail in the past three months made a purchase.

While internet and online advertising certainly has its place, pop up blockers, email opt outs, filters and other online tools easily provide people with a way to never see advertising. Read more about the power of direct mail in the age of big data by reading this informative article from Deluxe.com. 

https://fi.deluxe.com/community-blog/financial-marketing-insights/data-analysis-evolution-direct-marketing/

 

 

The Ultimate Direct Mail Handbook

Find out How to Get the Highest Response Rates at the Lowest Cost for the Greatest Profits.

✓ Ways Any Type of Business Can Use Direct Mail

✓ How to Use Return-on-Investment Tools for Measuring Performance

✓ How to Find and Select the Right Direct Mailing Lists

✓ 5 Steps for Generating Sales Leads

✓ Formats with Maximum Impact

✓ 7 Guidelines for Headlines

✓ The Best Ways to Improve Copywriting Results

✓ 18 Keys to Successful Direct Mail

✓ Strategies and Tactics to Improve Response Rates

✓ Bringing Together Offline Marketing with Online Marketing

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