As we all begin re-entry during COVID-19, it’s important to understand our focus is on service, not sales. B2B marketing is coming back into play, but the remote workforce needs to be considered. Consumers need to see messages and images that express safety and empathy.

The pandemic has certainly changed things, and direct mail marketing isn’t excluded. Without capitalizing on the crisis, how can you now serve your community as a whole? This article takes a look at the best ways to use direct mail during this time to promote your brand and create good PR.