In 2018, USPS conducted a survey that revealed nearly 70% of voters found direct mail to be the most credible source of information in the political arena.

Political strategies need to motivate voters, and if politicians aren’t in mailboxes, they are missing out! Direct mail, especially when combined with online engagement methods, is shown to pack a powerful punch to connect to voters in an effective and actionable way.

This article shares how to be the most effective, including reaching the right people (not ALL people), and what to include in your mail campaign.