The opening paragraph of the article from USPS about retargeted direct mail is absolutely brilliant and sums up with the statement that direct mail is as easy to send as email, and more effectively. Retargeted direct mail, or automated direct mail, marries personalized direct mail and online behavior in a way that truly captures the consumer’s attention – critical for any marketing effort.
This article discusses the triggers in four marketing stages to achieve conversion rates as high as 40%, as they saw with one customer. Using a company skilled in the processes of fulfillment, shipping and tracking is the first step.
Read more about marketing triggers and how to message to convert them into buyers using a retargeted direct mail program: https://www.uspsdelivers.com/best-practices-for-automated-direct-mail-campaigns/