During times of crisis, ending marketing campaigns isn’t wise, however changing your messaging is. The goal during this time is to offer support, not sales. Use sympathy, empathy and connection to remind current customers, as well as potential prospects, that you are there for them and care.

Share what you are doing to help and brand your business as one who is there for the community. It’s time to build relationships and goodwill and doing so will help your business rebound.