There are several components of business that can be outsourced, and more specifically, components of marketing. Outsourcing marketing, as explained in this article, allow companies to leverage a high level of expertise, usually from a group of great marketing minds, rather than paying a single staff person.

The article breaks down what a full marketing company does and how it can be valuable to utilize at different business stages to reach goals often unobtainable without them.

Another thoughtful and robust column by Forbes, you can read it fully here.