There is no doubt that COVID-19 changed the world. Some businesses grew, others closed, and still others scraped by. Another truth is that COVID-19 boosted direct mail engagement – but knowing how and why, is important to understanding the future of direct mail and its relevance today.
If you are considering investing, or re-investing in a direct mail campaign this year, check out this article first to understand how to capitalize on the true value direct mail can bring to your business. You may not be as big as the Clorox Corporation featured in this article, but you can still benefit from the insight and forecasting within.
Learn more here.