Communicating with patients has always been both a thorn and requirement for those in the health care industry. How does a health care office reach their patients in a safe and effective way? Direct Mail is a solution that can be tailored to the audience, and get attention and retention, unlike e-mail can. (The article cites that 75% of people remember direct mail content as opposed to 44% remembering email).
Direct Mail has the power to be discrete or flashy, direct and informative or creative and warm. The audience can be targeted for specific organizational goals and can come in the form of postcards, letters, brochures or dimensional mailers, to set the exact tone needed for the communication desired.
Here are some tips for greater success: https://www.healthcareglobal.com/public-health/creating-print-direct-mail-campaign-healthcare