This article starts, “Communicating through gratitude, and even neutral, messages was found to be more persuasive than those messages conveying obligation.” What would it be like to have a holiday season free from obligation? If you are sighing in relief, so are your customers, as this article points out.

This scientific look at something as intangible as gratitude, offers amazing insight into our marketing messages and their effectiveness at reaching today’s over-obligated consumer. Check it out and start feeling good again in your messaging.

The Ultimate Direct Mail Handbook

Find out How to Get the Highest Response Rates at the Lowest Cost for the Greatest Profits.

✓ Ways Any Type of Business Can Use Direct Mail

✓ How to Use Return-on-Investment Tools for Measuring Performance

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✓ 7 Guidelines for Headlines

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