It is true there have been unsuccessful direct mail campaigns – just as there has been flopped TV commercials or print ads. However, when it comes to political campaigns, direct mail is one of the top strategies for getting your message out. Why? In this article, several reasons are given that make direct mail so successful for political campaigns.
Automation, ease, and cost efficiency are sited as some reasons, and then tips are given to make your campaign a successful one. These include how much info is too much (or too little), getting the right pieces to the right people at the right time, and using data tracking.
Take a look at this quick read here: https://callhub.io/why-direct-mail-still-works/