Direct mail is ideal for creating an immediate response. But if you aren’t finding that to be true, then there is likely something wrong with what you are sending, or to whom. Setting up tracking for your campaign needs to be one of your first steps in order to truly know the performance of your campaign and capture its predictability. From there, you will know the real numbers, rather than making a guess, so you can make better decisions.
Equipped with data, you can better plan when to send, where to send them, and even A/B test messages to determine your greatest response rate and tweak towards consistent Return on Investment. Not sure how to do that? Read how to evaluate your direct mail campaign HERE.