Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to get just the right mix is tricky, but it can be done successfully. Sixty percent of Valassis customers recently increased their advertising spend to include direct mail. The firm analyzes location and web data to target their customers with the right offers at the right times. Three quarters of consumers surveyed confirmed that seeing offers in both print and online advertising best captured their attention. Forty-seven percent of consumers surveyed said within the previous seven days, they read through a direct mail package received in their mailbox from Valassis. A little more than half of those customers then followed through and actually made a purchase. Read the entire article.

The Ultimate Direct Mail Handbook

Find out How to Get the Highest Response Rates at the Lowest Cost for the Greatest Profits.

✓ Ways Any Type of Business Can Use Direct Mail

✓ How to Use Return-on-Investment Tools for Measuring Performance

✓ How to Find and Select the Right Direct Mailing Lists

✓ 5 Steps for Generating Sales Leads

✓ Formats with Maximum Impact

✓ 7 Guidelines for Headlines

✓ The Best Ways to Improve Copywriting Results

✓ 18 Keys to Successful Direct Mail

✓ Strategies and Tactics to Improve Response Rates

✓ Bringing Together Offline Marketing with Online Marketing