The world of business has changed dramatically over the last decade, and the rise of technology has impacted almost everything about the way that we work and communicate. Marketing is still a must for any business, but things like social media have made it easy to assume that direct mail marketing is dead, with little to offer businesses.
However, the reality is much different and reviewing the current statistics related to marketing and direct mail could help show you that it’s still a very viable form of marketing that deserves your attention – and something that could get your business results.
With that in mind, take a look at some of the direct mail marketing statistics pulled from recent surveys. They might very well surprise you and show you why direct mail services still matter.
- About 70% of people say that mail is more personal than the internet. As such, it can build your brand identity better.
- 59% of respondents said that they enjoy getting mail about new products directly from brands.
- 56% of people asked responded that they still find print marketing to be the most trustworthy type of marketing used.
- 92% of shoppers age 24 and younger say they prefer direct mail when making decisions on what to purchase.
- About 43% of all local retail advertising is still direct mail.
- 98% of those asked say that they retrieve their mail the day it arrives.
- Of that number, 77% sort through the mail as soon as they receive it.
- 40% of customers end up trying a new business after receiving direct mail about them.
- The latest numbers suggest that direct mail advertising provides a 13 to 1 ROI – Return on Investment – that’s a surprisingly high number.
- 48% of those who receive direct mail actually hold on to it to use as future reference.
- 76% of small businesses operating today agree that their marketing strategy combines print and digital advertising efforts.
The bottom line is simple to see when you review these direct mail marketing statistics – developing a marketing strategy that utilizes new technologies and digital mediums is important, but to get better results it’s important to combine them with a more traditional direct mail marketing approach. This allows you to get the best of both worlds, reach more potential customers, and help your company’s bottom line grow as a result.
Don’t ignore direct mail just because you think it’s the ‘old way’ – it could give you more than you realize.