If you are looking to target Millennials you may be surprised to know that they highly value direct mail. Hot online brands are now using direct mail to reach them to increase ROI and get higher levels of engagement.
This article takes some time to share why direct mail is hot (effective) and then offers several suggestions for making it stand out and have the impact you desire. By combining both on and offline data and tracking, the technology now exists to pull direct mail back into the marketing mix with better results than ever before.
Read the article HERE.