If you aren’t using direct mail as a marketing strategy, it’s likely your competitors are speaking to your potential customers. Open and response rates with direct mail are better than ever and, for the right companies, are very successful.
How do you know if it will be effective for you? How can you incorporate direct mail into your marketing mix? Read more about the advantages of direct mail and if it’s a good fit for your industry. Get tips on making it more effective and lucrative here.