Contributor Steve Olenski of Forbes finds himself turning again and again to a “tried and true” old friend, the $44.2 billion direct mail industry, for better advertising results. In this article, he cites how the company Money Mailer sent out 7 billion coupons via direct mail in 2017 to grow their business from 135 to 175 franchise partners. Money Mailer CEO John Patinella says direct mail is incredibly successful because receiving it is a “deep and intuitive” experience for the customer. Read on to find out why direct mail “still counts.”