According to this article, 70% of consumers feel more valued receiving direct mail than digital communication. This is due in large part to it being tangible and personalized. 83% of business owners feel their digital marketing efforts are successful.
Combining digital marketing and direct mail marketing is called multi-channel marketing and it has been shown to boost overall results both on and offline alone. This article breaks down the whys in this strategy so you too can capitalize and implement this strategy.
Give it a quick read here.