Targeted direct mail campaigns to new movers can be a game changer for certain businesses and industries. In Colorado alone, there are over 80,000 people relocating in and around the state each year. And, these movers are shaking out an average of $8 – $12 thousand dollars their first year in their new home.
Are you missing the opportunity to reach them?
Once the new residents move into your service area, are they made aware of your business and what you provide? This is your time to introduce yourself and welcome them to the neighborhood. But that’s not all!
With today’s technology, campaigns can be personalized and targeted, but also allow for remarketing online including social media platforms. Tracking can provide more information about the customer journey and also prove what’s working (or not) so changes can be made.
New marketing data is showing that customers want to interact with companies on multiple platforms – which means both on and offline methods for reaching consumers has never been more important.
Who Should Use New Mover Direct Mail Campaigns
The best industries for new mover campaigns include:
- Movers/ Packing/ Storage
- Cleaning Services
- Home Improvement (retail)
- Home improvement services (painters, carpet cleaners, etc.)
- Mortgage lenders
- Utility / Cable / Phone service providers
- Furniture / Appliance
- Home Warranty
- Healthcare / Dental providers
- Childcare providers
- Grocery & Local Retailers
- Salon / Barber
- Auto Repair
- Fitness centers
From this list you can see how those who are relocating are looking to establish new routines in their local neighborhoods. They are also fixing and cleaning the spaces they are leaving, and making their new spaces their own. If you can help them with any of this, a new mover direct mail campaign is worth looking into.
Targeting this group when it’s highly relevant to them makes the connection more effective. Adding this to online cross-marketing and tracking, and most businesses see significant bumps in ROI – more than if they do only direct mail OR digital marketing alone. Plus, this blend of on and offline marketing is a strategy needed for new mover campaigns as the National Change of Address data only reflects about 50 percent of new movers.
Do you need help building a successful new mover direct mail campaign? Our Response Builder technology and New Mover marketing know-how helps organizations do this every year, with consistent, predictable results they rely on to grow their customer base and revenue. Contact us today for more information.