Tired of wasting ad money on bots? Ready to tangibly connect with actual customers? Programmatic direct mail offers that and a stronger emotional response than simply online remarketing. When businesses are able to take the best of digital marketing and marry it with the tangible, more impactful feature of direct mail, there is a beautiful partnership.
This article artfully explains that programmatic direct mail is the evolution of digital marketing. One that pairs data, buying signals, and automation with direct mail – a marketing method that allows customer interaction on their terms, rather than the pushy intrusion that can be online advertising.
Read more HERE.