Direct mail in 2021? Yes! If direct mail isn’t part of your 2021 marketing plan, it should be. The key to creating a great direct mail campaign is to use new technologies, including data, to target, track, and personalize your mail. Then, use more technology to re-target prospects both on and offline with Plumb’s Response Builder!

This article is full of great advice, including “Pro Tips” that take basic steps and amplify them to get even better results. This means whether you are new to direct mail or are running a campaign and would like it to be more effective, this article is a must-read.

Discover the 3 reasons why direct mail is still relevant and valuable in 2021, and great tips for a successful campaign here.