Nearly 70,000 people moved to Colorado in 2019, and today, despite the COVID-19 pandemic, our local real estate market is very active. As we all begin the re-entry process, people are relocating and as local business owners or healthcare providers, it’s a great time to introduce yourself.
How has the pandemic changed direct mail?
The COVID-19 pandemic has made quite an impact on how business is being done today. What future changes will be needed and for how long, will only reveal itself with time. Right now, we have seen the impact on B2B marketing with direct mail. Knowing whom to reach, when, and with what message is more important during this time than ever.
A remote workforce increase is also changing direct mail. For many people, shelter in place orders means the trip to the mailbox may be as far as they venture. The safety of mail and packages, as determined by the WHO and CDC, means consumer confidence is high when it comes to mail and contactless delivery. Mail is welcome and creates engagement.
How can you serve people relocating during this time?
You may have noticed that messaging, regardless of the method for reaching potential customers has also changed. Capitalizing on the COVID crisis isn’t a smart move and many companies are showing empathy, getting involved in community giveback, and building PR and branding through service.
Those moving during this time have likely struggled with some sort of resource shortage – whether a decrease in service hours, less options for support, and/or decreased supply. This is a time you can provide a high value to consumers looking for what you are offering.
What services are new movers looking for right now?
According to v12data.com, new movers spend more in the first 6 months than the average consumer spends in 3 years. And the industries they search for may surprise you. It makes sense that they would look for home improvement, furniture, and security providers. It is also understandable that they are searching for area providers and amenities like doctors, dentists, urgent care centers, restaurants, and gyms.
But, it is the transitional nature of movers that has them surprisingly searching for wedding, birth, travel, and large purchase items like computers and vehicles. While they may not make a purchase right away, a consistent touch for 6 to 12 months after the move can very well capture the estimated ten-thousand dollars they will be looking to spend in their new community.
If you are a local business serving a specific community, city, or geographic area with your products and services, you may want to consider a New Mover Direct Mail Campaign. Introduce yourself to your new neighbors and invite them to do business with you.
The professionals at Plumb Marketing are your one-stop shop in producing a quality direct mail campaign with targeted data to achieve a better ROI and predictable results in your marketing efforts this year. To learn more about your options, visit: https://www.plumbmarketing.com/packages/, or contact us to speak to a representative about your specific needs.