In the current political climate, cutting through the noise and taking a stand has never been more important. Connecting to voters with your message through direct mail is perfect for this, and the fact that it is also viewed as the trustworthiest form of political marketing, is a bonus!

This article is an interview with two top direct mail professionals talking about the trends in 2020 and how to have an effective political direct mail campaign. Learn what to include in your message, how the 2020 election is different from the past, and the role of good data.

Read the article here.