Small businesses with a local footprint who are only relying on digital marketing are missing the huge value found in targeted, community advertising in the form of direct mail. In fact, this article explores real life examples of businesses who added direct mail to their marketing mix and were amazed at the results.

The article reads very quickly with some quirky pacing and language that’s worth the time, especially if you haven’t looked at direct mail in awhile. Learn how to ADD direct mail to your digital strategy to increase results.