When it comes to political mailers, timing is everything. This article shares when you can’t drop direct mail pieces and when it is critical to. If you are investing in a political mailer campaign (and if you are looking for voter support, you should be), then this article is a must read.
Learn how direct mail is set up, why the term “drop date” is used, how and why to build a drop schedule, and when it is too early to start.
This is good stuff – don’t miss it.