Reading Time: 2 minutes

When it comes to political mailers, timing is everything. This article shares when you can’t drop direct mail pieces and when it is critical to. If you are investing in a political mailer campaign (and if you are looking for voter support, you should be), then this article is a must read.

Learn how direct mail is set up, why the term “drop date” is used, how and why to build a drop schedule, and when it is too early to start.

This is good stuff – don’t miss it.