Stepping back and playing it safe in regards to marketing and outreach has historical been unsuccessful, yet many of us do that in uncertain times. When non-profits already struggle to function under tight budget, the thought of slowing contributions can be a nightmare. But, according to this article, the solution isn’t cutting back on fundraising efforts.

Further, the article shares why direct mail is a great solution and how to make your campaign effective, which includes tweaking the message for these times. Learn more here.