When and how you send your direct mail campaign does change throughout the year. Understanding how it works in your industry can make a difference between a campaign that flops and one that soars. If you are after return on investment, knowing who to send your campaign to, what to offer, and when to send it, all need to be factored in.
If you don’t know when the best time to send your direct mail campaign, it’s a good idea to track and adjust. As you tweak your campaign, you will experience greater success, and learn when to invest, and when to hold back, for the best results.
Read more on Entrepreneur.com here: https://www.entrepreneur.com/article/287355