COVID changed quite a bit, including how you need to be conducting your direct mail campaign going forward. This article will share the most important fatal flaw to avoid, unless you want your precious message to be found in the trash.
What changed with COVID direct mail campaigns? What is likely to stay versus what is expected to go back to pre-pandemic levels? This article takes a look at the drivers and likely outcomes for this year and gives us a glimpse into how to best navigate today’s direct mailing strategy for success.