A marketing questioned asked by business owners for decades has been: “How do we know it’s working?” When it comes to direct mail, we know it delivers (pun intended), but in your own campaign, you want to see hard proof. This article offers 5 ways to track your campaigns to see where it is hot, and where it may need some adjusting for even better results.

The article suggests not only implementing one of the strategies, but also to create a tool for managing the information. Without a tracking tool, you will  only have numbers, not actionable data, which is a waste of time and money. Learn more here, then check out Plumb Marketing Response Builder Tool.

Read the article here.