If you’ve considered sending birthday mailers to customers or prospective clients, this quick blog will share 3 examples of what works, and what didn’t, and why.

Small businesses who want a reason to reach out and create a touchpoint without a sales pitch, may want to use this thoughtful strategy. However, there is a warning in this article to do it correctly, otherwise the money, and sentiment is lost.

The quick, 2-minute read is here.