Just as Taylor Swift proved that the high-waist bikini swimsuit is still fashionable, so more and more people are understanding that direct mail is far from old-fashioned and outmoded. Forty-three percent more people are using direct mail than they were three years ago. Direct mail can bring you a surprising return on your advertising buck. While social media gets all the publicity, the response rate to it is a scant 1% higher than direct mail. In fact, your direct mail and social media campaigns can dance together in a synchronized tango to bring you amazing combined results. The secret: Direct mail is tangible and now. When your customer holds your direct mail in their hand, they absorb your branding, logo and message without anything else competing for their attention. Read more about the creative romanticism of direct mail: