What we’ve got here is failure to communicate – 1967 film Cool Hand Luke
LACK OF COMMUNICATION = LACK OF MEMBERSHIP.
Its that simple. Constant, effective communication with members drives their confidence in the association, piques interest in whats going on, and provides a familiar way to share ideas, concerns and problems. Communication is one of the most important components of well-coordinated teamwork, which is what every association aspires to attain. Working with you, Plumb Marketing:
Evaluates communication systems already in place including newsletters, direct mail and email and how they can become more robust.
Puts into place a system for effective, consistent membership-wide communication as well as providing ample opportunities for individual member interactions.
Does all this in a way that gives you more time, money and energy to devote to other core association responsibilities.