Association and Non Profit Member Communications
Make it crystal clear to your members that you care, and that you’re fully invested in making their experience fulfilling and enjoyable. Solid communication goes a long way toward achieving both objectives.
What we’ve got here is failure to communicate – 1967 film Cool Hand Luke
LACK OF COMMUNICATION = LACK OF MEMBERSHIP.
Its that simple. Constant, effective communication with members drives their confidence in the association, piques interest in whats going on, and provides a familiar way to share ideas, concerns and problems. Communication is one of the most important components of well-coordinated teamwork, which is what every association aspires to attain. Working with you, Plumb Marketing:
Evaluates communication systems already in place including newsletters, direct mail and email and how they can become more robust.
Puts into place a system for effective, consistent membership-wide communication as well as providing ample opportunities for individual member interactions.
Does all this in a way that gives you more time, money and energy to devote to other core association responsibilities.