Association and Non Profit Marketing Collateral Management
Management of collateral and associated materials is vitally important to member satisfaction. Make sure your systems raise their opinions of you while lowering your blood pressure.
Avoid collateral damage. Make collateral materials readily available to members.
While member access to all association collateral materials should be a labor of love, it too often turns into a love of labor. Already overtaxed staffers have this task piled on top of everything else, often making people feel like Sisyphus, the Greek mythological character who eternally rolled a rock uphill only to have it come crashing down upon him again…and again…and again. We can take the rock off your back with an automated materials management system that does the work, and gives you the reputation of being organized, on time and on top of members needs. Among other benefits, our system gives you the ability to:
Automate collateral and exhibit management, print and fulfill new-member kits and membership cards.
Be proactive and responsive instead of reactive.
Stay current with critical communications and information.
Plumb Online™ Association and Non Profit Marketing Asset Management System!
We can provide consistent marketing collateral for all your locations with a customized Plumb Online web store so you and your team can get what you need when you need it. We are all about creating efficiency in your marketing world. This tool will centralize all of your marketing collateral, ensure consistent branding, messaging and supply. Reduce costs, maintain brand equity and never lose a marketing piece again!
Eliminate one-off requests and get your marketing collateral into the market more quickly. You can respond faster to changing market conditions, opportunities, competitive pressures and/or cost fluctuations. What used to take weeks, now takes just hours. And, all of this translates into saving money.
A central, easy-to-use portal liberates staff members from inefficient “management via inbox.” Gone is the email trail of proofing business cards and flyers, improving not only conformity to deadlines, but also maximizing productivity of your staff. You gain a “virtual marketing assistant.”
Your own personalized online store allows for a permission-based, 24/7 secure access environment site, ideal for corporate, association or franchise managements, ad agencies or field staff to create and/or order collateral on an as-needed basis. Pre-approved color standards are reflected in PDF proofs, generated from high-resolution native art files for final production.
Pre-approved templates automatically enforce brand standards while providing flexibility. You enable your sales teams while protecting your brand. Plumb Online works seamlessly with existing brand management tools, corporate intranets and digital asset management systems.
Integrated tracking and reporting makes planning and budgeting more accurate. Management can monitor activity by store, region, campaign or element. All production/ shipments/mailings/deliveries bill to the appropriate cost center via credit card.