Reaching voters is the key to winning elections – and direct mail is a major part of connecting with them. As one of the most trusted and persuasive forms of political marketing, direct mail needs to be a part of any political campaign to help cover a wide geographic area. From there, target key demographics and see the proven results.

This article shares important stats needed to help guide decisions about using direct mail, as well as how to integrate with online strategies for even better results.

Learn more here.