The pandemic made a lot of changes in how business is done. It changed consumer and business habits, communication, and economics. This article takes a look at a number of trends in direct mail based on these factors, and helps give direction to how to proceed with a marketing strategy for the new year.
If you are looking to stay ahead of the curve and ride the wave of changes, rather than be left behind, this is a great place to start. Analytics, digital and multichannel integration, postal price increases, and longer delivery times will all inform new trends.
Get ready with this insightful read full of trustworthy information.