So often, marketers work off of assumption (well researched of course) when timing specific campaigns. Have you stopped to think about how and when people may be searching for your Valentine’s Day offers? Taboola did some extensive research and found that the love industry is most searched between 9am and noon most days, not at night which may have been your initial thinking!
The research also showed a few other surprising statistics. For example, photos do better for engagement then videos. Wednesday is the best and more engaged day for clicks. Keywords like “single” and “nearby” are an important focus.
Are you as interested in their findings as much as we were? There is more! Click here to read the full article.